Privacy Policy

At Zillow Group ("Zillow" or "we" or "us" or "our"), we appreciate your use of and contributions to our websites, our mobile and desktop applications, our other properties and/or our related services (collectively known as the "Services," or, each individually, a "Service"). Zillow Group respects your privacy and is committed to protecting your personal information.

This is our privacy policy and we will comply with it, as well as applicable U.S. privacy law, when we gather and use information from users of the Services. We encourage you to read this privacy policy to understand what we do with the information we collect from you.

Advertising-Supported Business Model

The Services and our extensive set of features are generally funded through advertising dollars. This advertising revenue helps keep Zillow Group free of charge for our personal user community. It also allows us to explore and build new features.

We strive to make advertisements relevant and useful to you. Therefore, we may serve advertisements to you based on the information we collect from you or in relation to your interaction with the Services.

We pledge to be transparent about the information we monitor and collect from you. We keep information private between you and Zillow Group, except as explained below.

Collection of Information

When you use the Services, we collect a variety of information.

Usage and Disclosure

In general, Zillow Group uses the information collected from you to communicate with you and operate our Services. Zillow Group also uses this information to respond to your requests and present you with advertising that we believe will be of interest or useful to you.

Your privacy is important and we are committed to protecting information that identifies you personally, where you have chosen to keep it private ("Personal Information"). We will only share Personal Information that you provide outside the public areas of the Services in the following circumstances:

When you provide public information without identifying yourself, we will protect your personal identity as described above. If your account profile does not identify you personally, Zillow Group won't reveal your identity to third parties except in accordance with this policy. You should keep in mind that the information that you choose to provide in a public area of the Services (such as your profile page or the discussion forums) will not be protected by this privacy policy because you have made an active choice to make that information public. We are not responsible for any Personal Information you choose to submit in any public area of the Services.

When we deliver ads based on data about your use of the Services, we keep your identity anonymous. We won't identify you personally to third parties, except in accordance with this privacy policy. Of course, if you choose to respond to an advertised offer with your name and contact information, you will no longer be anonymous to the advertiser. Further, while we do not share your Personal Information with third parties unless permitted above, Zillow Group may share aggregate anonymous information with third-parties. This information does not personally identify individuals, but instead provides a helpful understanding of the groups of people who prefer certain types of information and services.

Real Estate Information

Zillow Group strives to provide open and transparent information about real estate markets. For example, we make available past sales prices for homes, and allow any user to post a question or answer about a given home. Many times, this information is already publicly available. As long as discussion surrounds real estate and not individuals, we intend to keep this information freely available through the Services. Where a professional participates in the Zillow Group communities, we may also allow users to comment on the professional, such as the lender ratings in Zillow Mortgages.

Email Management

You may receive email from Zillow Group for a variety of reasons - for example, if you took an action through the Services, you signed up for a regular report, or you posted your home for sale and a buyer sent you a message. We respect your desire to manage email correspondence. If you have an account with Zillow Group, you can select your preferences through your account settings. Also, you can manage your receipt of some types of communication by following the instructions included in the email we send you. Please note that, even if you unsubscribe from certain email correspondences, we may still need to email you with important transactional or administrative information.

Behavioral Advertising

We may participate in behavioral advertising. This means that, for example, when you use the Services, we or third party service providers or advertisers may use cookies (that they collect or that we provide to them) or other similar technologies to collect information about your use of the Services (including mobile applications) or your online activities over time and across different Web sites. Collected information may include the content you view, the date and time that you view this content, and the Web site that referred you to the Services, and this information may be associated with your unique browser, device identifier, or Internet Protocol address. These practices help tailor advertisements that are relevant and useful to you. These tailored advertisements may appear on the Services or on other websites, applications or properties.

In addition, if you have provided your email address to us, we may use a scrambled, unreadable form (a hash) of your email address to deliver tailored advertisements to you on the Services or on other websites, including via Facebook’s Custom Audience Feature or other similar Facebook tools. We will not share your email address with Facebook. Click here to learn about how you can control the ads you see on Facebook.

You may opt-out of cookie tracking and analysis as described in the section below entitled ‘Opting Out of Collection of Information’. The Services do not otherwise respond to ‘do not track’ signals.

Opting Out of Collection of Information by Third Parties

Zillow Group's third-party ad servers, ad network providers, and third-party advertisers (the "Zillow Group Ad Providers") may provide you with advertisements that you may see on the Services or on other affiliated websites. To improve the relevancy and help measure the effectiveness of such advertisements, the Zillow Group Ad Providers may use cookies, Web beacons, clear .gifs or similar technologies. These are used to record users' activity, such as the pages visited, and to learn what types of information are of most interest to the users.

Zillow Group Ad Providers. Use of these technologies by Zillow Group Ad Providers is subject to their own privacy policies and is not covered by our privacy policy. For more information regarding the choices you have about these technologies (such as opting-out), click here to learn about Zillow Group Ad Providers participating in the Network Advertising Initiative, and click here to learn about the Zillow Group Ad Providers participating in the Digital Advertising Alliance. Zillow Group has relationships with the following services:, Atlas, DoubleClick, Google, Intercept, Right Media, BlueKai, Xaxis and Microsoft Advertising. The Network Advertising Initiative and Digital Advertising Alliance offer some centralized opt-out tools; otherwise you must visit each provider's website individually and opt out.

Zillow Group marketing service providers. If you do not want Zillow Group and its marketing services providers to follow your usage of our Services via cookies and Web beacons, you can opt out of Cookies/Web beacons from: comScore, Google Analytics, Omniture and Yahoo! Opting out of these services does not mean you will no longer receive online advertising. It does mean that the service from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns. Please note that, if you opt out and later delete your cookies, use a different browser, or use a different computer or other electronic device, you will need to renew your opt-out choices.

Location Data

Zillow Group can provide you with helpful information based on where you are. If you tell Zillow Group where you are (e.g., by allowing your mobile device to send Zillow Group your location), Zillow Group may use that information to provide you with location-based information and advertising. If you wish to deactivate this feature, you can disable location services on your mobile device.

Windows Live® Virtual Earth®

Windows Live Virtual Earth imagery is supplied by Microsoft Corporation, and use is subject to the Microsoft MapPoint Privacy Statement.

Third-Party Websites

Throughout the Services, we may link to the websites of other companies and/or individuals. Further, certain functionalities on Zillow may involve the distribution of your listing information to third-party websites. These third-party websites may collect Personal Information about users on those websites, and Zillow Group's privacy policy does not extend to these external websites and third parties. Please refer directly to these third parties and websites regarding their privacy policies.

Diverse Solutions

You may access all of your personally identifiable information collected through the Diverse Solutions website by emailing us at You may also correct factual errors in your personally identifiable information by sending a request to, demonstrating the error. To protect your privacy and security, we will take reasonable steps to verify your identity prior to granting access or making corrections.

Zillow Rentals

You understand that when you join Zillow Rentals, you will be added to the Zillow Rentals Directory, which is available to all Zillow Rentals users and which may be made publicly available. The directory information may include certain Personal Information you provide to us, such as your name, email and other contact information, unless you opt out of including such information in your directory listing by editing the settings in your Zillow Rentals account.

Children Under the Age of 13

Zillow Group will not knowingly collect personally identifiable information from any person under the age of 13. The Services are not designed to attract the attention of persons under the age of 13.

Storage, Security and Retention of Information

Personal Information will be processed and stored by Zillow Group in databases hosted in the United States. Zillow Group has taken reasonable steps to protect the information users share with us, including, but not limited to, setup of processes, equipment and software to avoid unauthorized access or disclosure of this information. No transmission of information via the Internet can be entirely secure, however, so please always use caution when submitting Personal Information.

We will retain your Personal Information for as long as you have an active account, as needed to provide you with the Services, to comply with our legal, financial reporting, or compliance obligations, and to enforce this privacy policy.

Contacting Zillow Group

You can access, update, and delete Personal Information you provide to Zillow Group in your account profile by logging into your account or emailing us at for accounts on Zillow, Inc. or at for accounts on Trulia, Inc. While we are ready to assist you in managing the Personal Information you provide to us, we cannot always delete records due to financial reporting, compliance, or other reasons.

If you have any questions about this privacy statement, or the privacy practices of Zillow Group, please email us at

Please note that this policy may be amended from time to time. You should check back for the most current version before relying on any of the provisions in this privacy policy. By using the Services, you agree to the terms of this Privacy Policy.

— Updated February 2015